Hey everyone............................! Nowadays, technologies changing their path or forwarding to enhancement of developing new and brilliant inventions. The best example of technology invention is internet as well as websites/www means a person can search anything related to anybody whether it is individual venture or a majors. So, here I would like to discuss about google latest updates. Which google give some view points which may help to increase the visibility on SERP. For instance, 1. No frames- enemy of google crawler. 2. No javascript - javascript increase the hurdle of google crawler to crawling a website, which may directly effects on indexing of a website pages. 3. No adds - most of adds contains javascript. Which is very harmful for website indexing. These are the latest view of point of google, which help a SEO to optimized his/her site. Website with responsive design may a boon for a website means for a website owner. If website traffic will increase. This mea